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Helpful SEO Hints for Insurance Marketers

Helpful SEO Hints for Insurance Marketers

SEO has forever remained a murky and ill-defined affair. The SEO strategies that are said to work today become obsolete and irrelevant the following month. According to the Google SEO manual, websites and blogs have to factor in well over 200 critical ranking factors at any given moment. Experts and novices alike continue to be baffled by the unrelenting evolution rocking this arena.

Working in an “old-school” industry like insurance with generally standardized products and where ongoing customization is rare, SEO quickly becomes unsettling and something companies choose to ignore or outsource.

Here’s a definitive and updated list of the top 7 SEO tweaks you should at least consider or simply send to your web vendor in 2019.

1. Mobile-Friendly Websites

As per the research findings by SimilarWeb’s Nivke Web US 2015 report, an estimated 56% of all recorded web traffic was being directed to mobile devices. As expected, this number has most certainly gained by double-digits in 2019.

The same report shared that Google singlehandedly generates over 90% of its search traffic from mobile devices, including 70% aged 18 to 39 years old. If this is your target market, there’s no escaping optimizing your websites to be 100% mobile friendly to capitalize on this inviting numbers.

2. Voice Search Optimization

According to a report published by Google, there are around 65K voice search queries on Google per second. Google predicts that voice search is indeed the future of search and experts like comScore predict that by 2020, roughly 50% of all Google searches will be via voice. Take the preemptive measures to get your websites on board this bandwagon right away.

3. Using Rich Snippets

Rich Snippets also known as Rich Answer boxes are the summarized answers appearing when you input a search phrase on Google’s search box. Make full use of these answers and the accompanying links on the provided answers when tweaking your SEO strategy for excellent results.

That essential data is collectively referred to as the structured data and it was just recently added as one of the top SEO ranking factors by Google. For assistance with this structured data implementation, simply look up a tool called Google Structured Data Markup Helper.

4. Page Speed Optimization

It is paramount you ensure that your websites’ pages take less than 2 seconds to fully load. Hire an SEO pro to help diagnose your site’s bounce rates and speeds. Alternatively, use the Google Page Speed Testing tool to get vital recommendations on the same.

5. Using Secure SSL Certificates

If your website’s URL starts with www, you should tweak it to instead start with HTTPs. The latter URL prefix is more secure. No wonder, MOZ.com reports that roughly 50% of all the websites currently on Google’s first pages start with the HTTP prefix.

6. Incorporating Accelerated Mobile Pages (AMP)

Enrich your websites with the AMP SEO strategy. It’s no secret that web browsers are preferring to use their mobiles nowadays. AMP enriched pages get preferential ranking over the mobile-optimized sites without the strategy.

7. Create (UX) User-Friendly pages

User-friendly pages facilitate easier and quicker browsing for your visitors. Tweak your pages and make them easier to navigate and you’ll quickly rise in the rankings.

Final Thoughts

Don’t let the unpredictable nature of the SEO world to wash away your online aspirations. Embrace the changes as they come along and sure enough you will get in Google’s good books and rise to the first page of their rankings.

Read more insurance marketing tips in our blog post about successful digitization in human resources.

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